Renewal of Image and Trust in the Tourism Industry of Mount Rinjani National Park after the Lombok Earthquake Crisis 2018
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One of the many destinations for foreign tourists is the island of Lombok, which is located in the province of West Nusa Tenggara. On July 29, 2018, Lombok was hit by an earthquake measuring 6.4 on the Richter Scale which was followed by hundreds of aftershocks up to 7 on the Richter Scale. This earthquake occurred due to an active fault (fault) in the north of Lombok, so that the Mount Rinjani National Park area had a very large impact. The image of a tourism destination significantly influences tourists to visit a destination. The crisis in the context of tourism must be viewed comprehensively from the perspective of the surrounding ecosystem by looking at the various relationships between the components in it. This study uses a qualitative approach using case analysis method. This method will analyze the case using five stages, first framing, labeling, summarizing, synthesizing, and closing. The results show that the reputation of the destination has an influence on every decision of prospective tourists, especially foreign tourists. In conveying the recovery progress, the manager must convey precise and accurate facts and show real efforts as security guarantees in the event of a natural disaster in the area.
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